Virtually every prospective client says: “Why should I list with you?  You’re too small.  The exposure would be better with a bigger office.”  Our size is the very reason that they do list with us.  We are a unique real estate company.
 
•    Focus.  In markets such as the current one, the successful broker needs to be focused on keeping other agents and brokers aware of, and interested in, the property.  Because we limit our active listings to 5, we maintain an intense focus.  We spend considerable time on the phone networking with other offices to ensure that their agents are thinking about and talking about our listings.  We use the computer to match prospects with our listings and then follow up with calls to the brokers.  We also periodically redistribute flyers to the top 1,000 agents in the central and southeast areas to keep the awareness level high.  As is true in most businesses, leads are generated through networking and hard work, not just through advertising.

    Perhaps even more importantly, our corporate limit of 5 listings ensures that we do not have competitive products distracting our marketing efforts in a particular market segment.  All of us in the company work cooperatively, not competitively, to sell our listings.

•    Staging.  It is very important to make sure the house is ready for showings and that it is presented in the most favorable condition: making sure curtains are open, lights are on, dishes clean, beds made, etc.  The rooms need to be kept as uncluttered as possible, so that they appear larger.  We are not above making beds, doing dishes and picking up clutter when necessary.  Should you be out of town, we will make sure that lights are on, the house shows well, and that the house is secure after showings.

•    Communications.  The most important key to marketing is good communications between the seller and us.  We find the best way to keep in touch is to establish a certain time on a weekly basis when we will call you and give you feedback on all showings and the market conditions.  We understand that you want to sell your property and it is our job to be as candid as we can so that you can make good decisions regarding your property.  We will provide a copy of our weekly feedback form for your review.  This feedback will include overall market activity, competitive informative, specific feedback on your property, and an assessment of the exogenous influences.

•    Service.  Our service level does not stop with just putting the property in MLS and distributing a flyer.  We track the activity level and refine the strategy as necessary.  Once the property is under contract, we monitor all scheduled activities to the closing.  The communication and assistance extends beyond the end of the listing and the sale of the property.  We worked diligently and successfully to reduce the tax assessor’s valuation on several of our client’s properties last year.

•    Exposure.  Every agent uses the same menu of choices to select properties to show their buyers.  When a buyer wants an estate property with 4 bedrooms and a study home in Cherry Hills Village, the agent will access the computer, find the listing and your house will be shown.  But, it still needs to be sold - that’s what we do best.

•    Experience.  Our average transaction has remained at $1,000,000 over the last five years, and 99% of our business is referral and repeat.  Our market is the high-end.  We are very good at selling homes at this price, and are confident that we can sell your property.

•    Market Presence.  We live in the immediate area, and are experienced in selling the high-end home in Cherry Hills and Greenwood Village.